In today’s world, social media platforms have become a part of our daily routine, and Instagram is one of the most popular platforms for sharing photos and videos. 

If you are an active user of Instagram, you might have wondered about the maximum length of videos that you can upload on the platform and how long a video can you post on Instagram. 

In this article, we will explore the question “How long of a video can you post on Instagram?” and provide you with all the necessary information to help you optimize your Instagram video content.

Is there a time limit for videos on Instagram?

Yes, there is a time limit for videos on Instagram. The maximum Instagram video length that can be posted on Instagram’s main feed is 60 seconds, while videos on Instagram Stories can be up to 15 seconds long. 

For IGTV (Instagram TV), videos can be up to 60 minutes long, but this depends on the account type and the video size for Instagram of the account’s following. 

Verified accounts and accounts with a large following can upload videos up to 60 minutes in length, while others are limited to 10 minutes. 

It’s important to keep these time limits in mind when creating video content for Instagram.

What is every type of Instagram video length?

There are different types of videos on Instagram and each has its time limit. For standard videos, you can upload a video up to 60 seconds long. 

Instagram Stories allow you to post videos up to 15 seconds long, while Reels can be up to 60 seconds in length. 

Additionally, IGTV videos can be up to 60 minutes long for verified accounts and up to 10 minutes long for others. 

It’s important to note that knowing how long of a video can you post on Instagram may depend on various factors, such as your account type, the device you’re using, and your internet connection speed.

1. Instagram Live

Live videos have a maximum Instagram video length of 60 minutes. This feature allows users to broadcast live to their new followers in real-time, interact with them through comments, and answer questions. 

Instagram Live videos are ideal for Q&A sessions, behind-the-scenes looks, product launches, and tutorials. After the broadcast is over, the video will disappear from the user’s story feed.

 However, the user can choose to save the video to their device or upload it to their IGTV channel, which allows for longer videos.

 Additionally, Instagram Live videos can be downloaded and repurposed for other social media platforms, such as YouTube or Facebook.

2. Instagram Feed

The Feed of Instagram video length can be up to 60 seconds long. This is the standard limit for videos posted on your Instagram profile grid. 

However, if you are posting a video to Instagram Reels, which is a newer feature on the app, you can post videos up to 60 seconds in length as well. 

Keep in mind that Instagram will automatically crop your video to fit the 1:1 aspect ratio of the feed, so it’s important to make sure your content fits within those dimensions. 

Additionally, if you want to post a longer video on your feed, you can upload it to IGTV (Instagram TV), which allows videos up to 60 minutes long for verified accounts and up to 15 minutes long for regular accounts.

3. IGTV Video

IGTV videos are a popular form of video content on Instagram, especially for creators who want to share longer, more in-depth videos. The Instagram reel length can vary depending on the account, but in general, IGTV videos can be anywhere from 15 seconds to 60 minutes long.

For most accounts, the maximum length for an IGTV video is 60 minutes. However, if you have a larger account or are a verified user, you may be able to upload videos that are up to 120 minutes in length.

IGTV videos can be shared on your Instagram profile as well as on the separate IGTV app. When you upload an IGTV video, it will appear in the IGTV section of your profile, where viewers can browse and watch all of your videos.

4. Instagram Stories

How long can Instagram stories be? Instagram Stories allow users to share photos and videos that disappear after 24 hours. The maximum length for videos in Instagram Stories is 15 seconds, but if the video is longer, it will be split into multiple 15-second segments.

Users can record videos within the Instagram app or upload pre-recorded videos from their camera roll. Instagram also offers various features for users to customize their Stories, such as filters, stickers, and text overlays.

Since Instagram Stories only last for 24 hours, they are a great way to share more casual, behind-the-scenes moments with your audience. 

They can also be used for promotional content, such as flash sales or limited-time offers.

5. Instagram Reels

Instagram Reels is a feature introduced in August 2020 that allows users to create short-form videos of up to 60 seconds. This feature is similar to TikTok and has quickly gained popularity among users.

 Unlike Instagram Stories, which disappear after 24 hours, Instagram Reels are permanent and can be viewed by anyone on the platform, including users who don’t follow your account. 

With Instagram Reels, you can add special effects, music, and filters to your videos to make them more engaging and entertaining. 

Additionally, you can share your Instagram Reels to your feed, your stories, or the Reels section of the Explore page.

My Instagram video is too long, what should I do now?

If your video is too long for the intended format on Instagram, you have a few options. You can either edit your video to make it shorter or consider using a different format that allows for longer videos, such as IGTV. 

Additionally, you can also consider uploading your video to a third-party platform, such as YouTube or Vimeo, and then sharing the link to your video on Instagram. 

This allows you to share longer videos with your followers while still keeping them engaged on your Instagram account. Ultimately, 

it’s important to keep in mind the intended audience and format when creating videos for Instagram to ensure they are optimized for the platform.

My Instagram video is too short, what should I do now?

If your Instagram video size is too short, you can either leave it as is or consider adding more content to it. Depending on the type of video, you may be able to add additional footage or add context through captions or text overlays.

 You can also consider using the video as part of a larger social media strategy, such as including it as a teaser for a longer video on IGTV or linking to other relevant content.

 Ultimately, it’s important to remember that quality content and engagement are key on Instagram, regardless of the length of your video.

Wrap Up

In conclusion, Instagram has different video length limits depending on the type of content. Instagram Live videos can last up to four hours, while feed videos can only last up to 60 seconds. IGTV videos can last between 15 seconds and 60 minutes, while Instagram Stories videos can only last up to 15 seconds

. It’s important to keep these time limits in mind when creating video content for Instagram to ensure that it meets the requirements and engages with your audience effectively.

 Remember that you can always use editing tools to create shorter videos or divide longer ones into multiple parts to post on your feed or IGTV.

Victoria Martins
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Victoria Martins
Social media and content creator specializing in Instagram growth and engagement strategies. With more than 7 years of experience and proven knowledge, I help brands and influencers to stand out on the platform, I am also a journalist by training and official writer on the Follow Turbo blog.