Welcome to our comprehensive guide on “How to Post a Long Video on Instagram.” Instagram has transcended its origins as a photo-sharing platform and has become a powerhouse for video content. 

However, navigating the nuances of Instagram’s video length restrictions can be challenging. In this article, we will delve into the strategies, techniques, and features that allow you to extend your video content, whether for regular posts, IGTV, or Instagram Reels.

Discover how to effectively leverage Instagram’s video capabilities and captivate your audience with more extended, immersive storytelling. 

From creative workarounds to optimizing your video content, we’ll equip you with the knowledge and tools to make the most of Instagram’s evolving video landscape. 

Whether you’re a content creator, marketer, or Instagram enthusiast, this guide will help you unlock the full potential of sharing longer videos on this popular social platform.

Understanding Instagram’s Video Length Limits

Ever wondered why your video got cut off? Let’s dive into Instagram’s video length constraints and how to navigate them.

1. Feed

The Instagram feed is the heart of the platform, where users share their everyday moments and stories. When it comes to posting videos in your feed, there’s a limit of 60 seconds per video. 

This restriction encourages content creators to craft concise, engaging, and visually appealing videos that can capture their audience’s attention within a short span.

To make the most of this limited time, it’s essential to plan your content carefully. Whether it’s showcasing a quick tutorial, sharing a snippet of an event, or delivering a brief message, creating impactful videos in the feed format allows you to connect with your followers effectively. 

It’s an art of storytelling compactly and engagingly.

2. Reels

Instagram Reels is the platform’s answer to short-form video content, offering a fun and engaging way to share your creativity with a broader audience. 

Instagram reels have a video length limit of 60 seconds, making them a fantastic medium for quick, impactful videos.

This feature allows you to showcase your talent, share entertaining skits, and dance routines, or create engaging educational content in a concise format. 

Reels leverage Instagram’s extensive user base and discoverability, making it an excellent tool for content creators and businesses looking to capture the attention of a younger and highly engaged audience.

With Reels, you can leverage music, effects, and creative editing to make your content stand out and engage with your followers freshly and excitingly.

3. Story

Instagram Stories are a dynamic feature that allows users to share fleeting moments more casually and immediately. When it comes to posting videos in Stories, each frame can last up to 15 seconds. This brevity encourages snappy, attention-grabbing content.

Instagram Stories are ideal for sharing updates, behind-the-scenes glimpses, and short-lived promotions. While the 15-second limit may seem restrictive, you can post multiple consecutive story frames to create a more extended narrative. 

The ephemeral nature of Stories also encourages real-time engagement with your audience, and creative use of features like stickers, polls, and questions can enhance the interactive experience. 

Stories provide a way to connect with your followers more spontaneously and authentically.


IGTV (Instagram Television) is Instagram’s dedicated platform for sharing long-form video content. Unlike other Instagram video formats, IGTV allows for more extended videos, ranging from 1 minute to up to 15 minutes for most accounts. 

Verified accounts and larger creators can even upload videos of up to 60 minutes.

IGTV opens up opportunities for content creators, businesses, and influencers to share in-depth content, tutorials, vlogs, and more. It’s particularly useful for storytelling and delivering comprehensive messages to your audience. 

The platform also encourages vertical video, catering to mobile viewers.

With IGTV, you can reach a broader audience and engage viewers for extended periods, making it a valuable tool for those looking to create meaningful, long-lasting connections on Instagram.

Methods to Post Longer Videos on Instagram

Want to break free from Instagram’s video restrictions? Here’s how you can post extended content seamlessly.

1. IGTV (Instagram TV)

IGTV, short for Instagram Television, is Instagram’s dedicated platform for sharing longer videos. 

It provides a unique space within the Instagram ecosystem for creators and businesses to post content that exceeds the standard video length limits of the main feed and Stories.

For most users, IGTV allows videos of up to 15 minutes in duration, making it an ideal choice for sharing more extensive and in-depth content. 

However, verified accounts and larger creators have the privilege of uploading videos of up to 60 minutes, offering even more room for storytelling and engaging with their audience.

IGTV is a valuable tool for content creators, influencers, and brands looking to deliver comprehensive messages, tutorials, vlogs, and other forms of extended content to their Instagram followers. 

It enables a more immersive and long-lasting connection with the audience, making it a pivotal feature in Instagram’s diverse content offerings.

2. Split Your Video into Shorter Clips

Splitting your longer video into shorter clips is a practical strategy to overcome Instagram’s video length limitations and engage your audience effectively. 

Instagram imposes restrictions on video length in its main feed and Stories, but by breaking your content into bite-sized segments, you can maintain viewer interest.

The primary benefit of this approach is that it allows you to post sequential content, keeping your audience engaged over a series of posts. 

Each clip can deliver a specific message or story element, encouraging viewers to swipe through and watch the entire series.

This method also aligns with the short attention spans of social media users, as shorter videos are more likely to capture and retain their interest. 

By skillfully dividing your content, you can create a cohesive narrative that resonates with your followers and maximizes your reach on Instagram.

3. Use Third-Party Video Editing Apps

Utilizing third-party video editing apps is a smart approach to optimize your videos for Instagram, especially when dealing with longer content. 

These apps offer various tools and features to help you edit, trim, and enhance your videos, ensuring they fit within Instagram’s video length limits.

Here are some key advantages of using third-party video editing apps:

  • Trimming and Splitting: These apps allow you to cut your longer video into shorter segments, making sharing as multiple posts or Stories easier.
  • Editing Capabilities: You can enhance your videos with filters, effects, captions, and other creative elements to make them more engaging.
  • Compression: Many apps offer compression options to reduce the file size without compromising video quality, which can be essential for smooth uploading.
  • Scheduling: Some apps even offer scheduling features, allowing you to plan and automate the release of your content at optimal times.

    By incorporating these apps into your Instagram content creation process, you can ensure that your videos meet the platform’s requirements while maintaining a high level of visual quality and creativity.

4. Use Carousel Posts

Carousel posts are a versatile and effective way to share longer videos on Instagram while bypassing the platform’s video length restrictions. 

Instead of trying to fit everything into a single video, you can create a carousel post that includes multiple slides, each containing a shorter video segment.

Here’s why carousel posts work well for longer videos:

  • Sequential Storytelling: You can divide your content into meaningful segments, creating a narrative that encourages viewers to swipe through all the slides for a complete story.

  • Maintain Engagement: By breaking up your video into smaller parts, you increase the likelihood of retaining viewer attention throughout the carousel, as shorter videos are more digestible.

  • Diverse Content: Carousel posts enable you to mix different types of media, such as images, videos, and captions, providing a dynamic and engaging experience.

  • Maximized Reach: Each slide in a carousel can have its own set of hashtags and captions, potentially broadening your content’s visibility.

5. Utilize External Platforms

Using external platforms is a practical strategy for posting longer videos on Instagram while adhering to the platform’s video length limits. Here’s how it works:

  • Video Hosting Platforms: Consider hosting your longer videos on external platforms like YouTube, Vimeo, or your website. 

Once the video is uploaded and optimized there, you can share a shorter teaser or preview on Instagram. In the caption, link to the full video, directing your Instagram audience to the external platform for the complete content.

  • IGTV Integration: Instagram’s IGTV (Instagram TV) allows users to post longer videos. While IGTV videos can be up to 15 minutes (or up to 60 minutes for verified accounts), they are accessible within the IGTV tab and your Instagram feed. 

By leveraging IGTV, you can share longer videos directly on Instagram without needing external links.

  • Swipe-Up Feature: If you have a verified Instagram account or a business account with over 10,000 followers, you can access the “Swipe-Up” feature in Stories. 

This allows you to link directly to external content, making it easier for viewers to access longer videos hosted elsewhere.

Tips for Creating Engaging Long-Form Content

Ready to captivate your audience with longer videos? Dive into these top strategies for compelling long-form content.

1. Storytelling Mastery

Storytelling Mastery is fundamental for creating engaging long-form content on platforms like Instagram. To make the most of your content within the constraints of Instagram’s video length limits, you need to craft a compelling and concise narrative.

Start by defining your video’s beginning, middle, and end. Grab your audience’s attention in the first few seconds to ensure they stay engaged. 

Use concise and impactful storytelling techniques, such as anecdotes, conflict, and resolution, to keep the narrative engaging and relatable.

Additionally, consider the visual storytelling aspect – use images, videos, and text overlays that enhance your story and maintain viewer interest throughout the video. 

By mastering storytelling, you can make the most of the limited Instagram reel length and deliver content that resonates with your audience.

2. Visual Appeal and Multimedia Integration

Visual Appeal and Multimedia Integration are crucial in optimizing your content within Instagram’s video length limits. To make your long-form content engaging and visually appealing:

  • High-Quality Visuals: Ensure your video footage is of the highest quality possible. Crisp and clear visuals can captivate your audience and enhance the viewing experience.

  • Graphics and Animations: Incorporate visually stimulating graphics, animations, and overlays. These elements can provide context, emphasize key points, and maintain viewer interest.

  • Multimedia Variety: Combine various multimedia components, including images, videos, and text overlays. Diversifying the content keeps the audience engaged and provides a dynamic visual experience.

    By paying attention to visual aesthetics and integrating multimedia effectively, you can create Instagram videos that fit within the platform’s video length limits and captivate and resonate with your audience.

Wrap up

In conclusion, understanding Instagram’s video length limits is essential for successful content creation. 

Whether you’re using IGTV, splitting videos, leveraging third-party editing apps, or employing carousel posts and external platforms, there are ways to work within these constraints.

However, it’s not just about meeting the video length requirements; it’s also about crafting engaging and compelling content. Emphasizing storytelling mastery and integrating visually appealing elements can help your long-form content stand out and resonate with your audience.

By adhering to Instagram’s guidelines while maintaining creativity and quality, you can effectively share your message and connect with your followers, regardless of the platform’s video duration restrictions. 
So, start creating captivating long videos that make the most of Instagram’s video length options and engage your audience effectively.

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Victoria Martins
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Victoria Martins
Social media and content creator specializing in Instagram growth and engagement strategies. With more than 7 years of experience and proven knowledge, I help brands and influencers to stand out on the platform, I am also a journalist by training and official writer on the Follow Turbo blog.