Instagram Highlights are a collection of your past stories that can be permanently saved on your Instagram profile. 

They are important because they allow businesses to showcase their brand, products, and services in a visually appealing way.

 By organizing Highlights into categories, businesses can provide quick and easy access to important information for their audience.

 In this article, we will provide 30 Instagram Highlights ideas for businesses to consider, ranging from product demos to testimonials to behind-the-scenes glimpses. These ideas will help businesses engage their audience, showcase their offerings, and create a more compelling and memorable Instagram presence.

 Keep reading to discover the full list of ideas and start using Instagram Highlights to boost your business today!

How to make highlights on Instagram

instagram highlight ideas for business are a great way to showcase the best moments of your business on your profile. These collections of past stories can be organized into categories, making them easily accessible to your followers

But how do you create Highlights on Instagram? In this article, we’ll show you step-by-step how to create Highlights on Instagram and provide 30 creative ideas for businesses to use. 

Whether you’re a small business owner, freelancer, or marketer, these tips and tricks will help you make the most out of your Instagram profile and engage your audience. 

Keep reading to discover how to create Highlights on Instagram and bring your profile to life!

Instagram highlight ideas for Business

In today’s digital age, businesses need to stay ahead of the curve and make the most of their online presence. One effective way to do this is by using Instagram Highlights. 

These collections of past stories can help businesses tell their brand story in a simple and easy-to-understand way.

 By organizing Highlights into categories, businesses can showcase their products, services, and values to their audience. INow, we will provide 30 Instagram highlight ideas for businesses to consider, ranging from product demos to testimonials to behind-the-scenes glimpses. 

By using these strategies, businesses can create a more compelling and memorable Instagram presence, and engage their audience in new and exciting ways.

30 best Instagram Highlighs Ideas

In this section, we’ll dive into the 30 best Instagram Highlights ideas for businesses. These ideas are designed to help you showcase your brand and offerings in a visually appealing way, while also engaging your audience.

 Whether you’re a small business owner or a marketer, these instagram highlight ideas can help you create a more compelling and memorable Instagram presence. 

So, without further ado, let’s get started!

1. Welcome message

A welcome message is a great way to introduce your business to new followers on Instagram. You can use your Highlight cover image to showcase your brand name and create a cover image with a welcome message. 

This message can include a brief introduction to your brand, its mission, and its values. Here are some examples of welcome messages that businesses commonly use on Instagram Highlights:

“Welcome to [Brand Name]! We’re so glad you’re here. Follow us for behind-the-scenes glimpses, product launches, and more.”

“Thanks for following [Brand Name]! We’re excited to share our journey with you. Explore our content and don’t forget to tag us in your photos!”

“Hello and welcome to [Brand Name]. Discover our products, services, and values through our Highlight categories. Thanks for being part of our community!”

2. Categories

Creating categories for your Instagram Highlights is a great way to organize your content and make it easily accessible to your audience. 

Some popular categories for businesses include product demos, customer testimonials, behind-the-scenes glimpses, team introductions, and FAQs. 

By grouping your content into categories, you can showcase your offerings in a visually appealing and organized way, and help your audience find the information they need more easily.

3. Wish Lists

Creating a wishlist highlight is a great way to share your favorite products or services with your audience.

 Your followers are likely interested in your taste and preferences, so this can be a great opportunity to give them ideas for their own wishlists or gift-giving. 

You can share products that you personally use and love, or even curate a list of items from other businesses that align with your brand and values.

here are some examples of Instagram highlights for Wishlists:

@nordstromrack: “Wishlist”

@sephora: “Lust List”

@anthropologie: “My Wishlist”

4. Sales

Creating a new Insta Story Highlight dedicated to products that are on sale is a great way to attract customers and boost sales. 

People love a good bargain and by showcasing your discounted products in a separate Highlight, you make it easier for them to find and purchase. You can update the Highlight whenever you have new items on sale or when the sale ends.


@marshalls (Clearance)

@shoptrendyandtipsy (SALEONSALE)

5. Editor’s Pick

Editor’s Picks is a great way to showcase your top favorite products, services, or anything that stands out to you. 

This is a great way to share your personal recommendations with your followers and showcase your unique taste. You can share your Editor’s Pick on Instagram highlights and update it regularly to keep your audience engaged.

 For example, you can create an Editor’s Pick for the month or the season and feature products that align with that theme. This will give your audience a chance to know more about your brand and your personal preferences.

@hm: “Editor’s Pick”

@asos: “New drops every week”

@urbanoutfitters: “New Arrivals”

6. Reviews

Creating a Highlight to gather your favorite customer reviews is a great way to build social proof and credibility.

 You can also highlight positive feedback from customers to encourage potential buyers to make a purchase. Make sure to select reviews that showcase the quality of your product or service.


@elskabody: “Customer Love”

@brightland: “Fan Faves”

7. New Arrivals

Creating an Instagram Highlight dedicated to your new arrivals can help keep your audience engaged and up to date with your latest offerings.

 This is particularly important for businesses that regularly update their product lines or services. Examples of brands that use a New Arrivals Highlight include Zephan & Co and Style Runner.

8. Your Hashtag

Your brand’s hashtag can be used to create an Instagram Highlight. For example, you can collect all the user-generated content that is posted using your brand’s hashtag and add it to a Highlight. 

This way, you can showcase how your customers are using your products, and also encourage others to share their experiences with your brand.


#LushCosmetics: Lush Cosmetics collects user-generated content under the hashtag #LushCommunity and adds it to their Instagram Highlight.

#Airbnb: Airbnb collects user-generated content under the hashtag #Airbnb and adds it to their Instagram Highlight called “Our Community”.

9. One Highlight = One customer story

One Highlight can be dedicated to sharing a customer story or experience with your product or service. 

This can be a great way to showcase your brand’s impact on your customers and encourage others to engage with your business.


A clothing brand sharing photos and testimonials from satisfied customers wearing their products

A beauty brand highlighting customer transformations after using their skincare or makeup products

A fitness studio showcasing customer success stories and their fitness journeys with the studio’s programs and trainers.

cell phone with instagram logo

10. Takeovers

Takeovers are a fun and engaging way to involve your customers, clients, partners, or friends in your brand. It’s when one of them takes over your Instagram account’s Insta Story and posts for you

This can bring more attention to your account and expand your audience. The person taking over your account can also introduce their followers to your brand and products, which could lead to more sales.


@beautyblender took over the Insta Story of Sephora

@nytimes took over the Insta Story of TIME magazine.

11. Meet the team

One great way to showcase your business and its personality is by introducing your team to your audience. 

Creating an “about us” section can be dry, but using Instagram Story Highlights to showcase each team member can be engaging and fun. Consider highlighting unique traits or skills each person brings to the team, as well as their interests or hobbies outside of work.


@nordstromrack: “Meet the Team”

@noblecarriage: “Team Noble”

12. Best sellers

Creating an Instagram highlight dedicated to best-sellers is a great way to showcase your most popular products or services. You can share customer reviews or photos of your best-sellers to give your followers an idea of what’s hot and what they might want to try.

 Highlighting your best-sellers can also help new followers get a quick understanding of what your business is all about and what products or services you specialize in.


@sephora (Best-sellers)

@fentybeauty (Best-sellers)

13. Collections

Creating Instagram Story Highlights with a focus on collections is a great way to showcase your products and services. 

Each highlight can focus on a specific collection, such as new arrivals or products that complement each other. This allows you to create a cohesive theme and make it easier for customers to navigate through your offerings.


@madewell: “Denim”

@anthropologie: “Home Decor”

14. What’s next

“What’s next” is a great way to build anticipation for future products or services. 

By creating an Insta Story Highlight dedicated to showcasing what’s coming up, businesses can generate excitement and create buzz around upcoming launches or events.


@freepeople: “Spring Preview”

@sugarbearhair: “New Product Sneak Peeks”

15. Freebies

A highlight dedicated to freebies can be a great way to attract more followers and engage with your audience. 

Freebies can include anything from digital downloads to physical products, depending on your business. Showcase your generosity and give your followers a reason to keep coming back to your profile.


A clothing brand may offer a free accessory or item of clothing with a purchase over a certain amount.

A blogger may offer a free e-book or printable download in exchange for email sign-ups.

A restaurant may offer a free dessert or appetizer with the purchase of a meal.

16. Resources

One great way to add value to your followers is by providing them with resources such as e-books, guides, and tutorials. 

You can dedicate a Highlight to showcase all of the resources you have available for them to access. This way, your followers can easily find the information they need to improve their lives or businesses.


@Hubspot: “E-books and Guides”

@Latermedia: “Instagram Resources”

17. Tips, guides & tutorials

Creating a highlight with tips, guides, and tutorials is an excellent way to add value to your followers. 

For example, if you’re a fitness influencer, you could create a highlight that provides workout tips, healthy eating guides, and tutorials on how to use certain gym equipment. If you’re a beauty blogger, you could create a highlight that provides makeup tutorials, skincare routines, and product reviews. 

These highlights show that you’re an expert in your field and are willing to share your knowledge with your followers.


@tashoakley: “Health & Fitness”

@theannaedit: “Beauty Tips & Tricks”

18. Gift guide

Creating a gift guide as a highlight is a great idea for businesses that offer products that are suitable as gifts.

 You can showcase different categories of gifts for different occasions such as birthdays, Valentine’s Day, Christmas, or any other special occasions. This makes it easier for your followers to browse and select a gift for their loved ones.


@tiffanyandco: Valentine’s Day gift guide

@peteralexanderofficial: Valentine’s Day gift guide

@grettyrose_thelabel: Valentine’s Day gift guide

@jenatkinhair: Gift guide

19. Before and after

Before and after highlights can be a great way to showcase the transformations that can be achieved with your product or service. 

For example, a fitness trainer might create a before and after highlight to show the progress their clients have made, or a makeup artist might showcase their clients’ before and after photos. 

Some examples of businesses that have successfully used before and after highlights include @ajdasitar, a fashion blogger who shares before and after photos of her outfits, and @haleys_beauty, a beauty influencer who showcases makeup transformations.

couple looking at cell phone


One of the Instagram Highlight ideas that can be effective for your business is to share quotes that relate to your brand or industry. 

You can choose from a variety of themes, such as motivational quotes for fitness trainers or yoga quotes for yoga studios. Sharing quotes can add value to your Instagram presence and create a more positive and uplifting vibe for your followers.

Examples of businesses using this Highlight idea include @thecarolinedoll, which shares inspiring quotes for entrepreneurs and @shondarhimes, who shares her own inspiring quotes and thoughts on life.

21. Seasons

One great highlight idea is to showcase products or services related to the different seasons. 

For instance, a fashion brand can create a “Summer Outfits” highlight, showcasing their latest summer collection. A skincare brand can create a “Winter Skincare” highlight, featuring their products that are best suited for cold weather. 

This is an effective way to keep your content relevant and engaging to your audience, as they can easily find the products that are appropriate for the current season.

22. Countries

Creating an Instagram Highlight dedicated to countries can be a great way to showcase the different places you’ve traveled to or the locations where your business operates. 

For example, if you run a travel agency, you can showcase different countries and destinations that you offer. If you’re a fashion brand, you can showcase styles and fashion trends from different countries.

 Alternatively, you can showcase customers from different countries who are using your product. The possibilities are endless!


@thepointsguy: “Destinations” – a travel blogger showcasing different countries and destinations they’ve visited

@condenasttraveller: “City Guides” – a travel magazine featuring different cities around the world

@livelikeitstheweekend: “Mexico” – a travel blogger dedicating a Highlight to their travels in Mexico

23. Unboxing

Unboxing is a popular trend on social media where influencers and brands showcase their new products as they open them up from their packaging. 

Creating an Instagram highlight dedicated to unboxing your products can give your followers an exclusive look into your new releases and can also build anticipation and excitement for future product launches. This is a great way to showcase your brand’s attention to detail and the quality of your products.


@boxycharm: “Unboxing”

24. Color coordinated highlights

Color coordinated highlights is an interesting concept that can be applied to brands that have a consistent color scheme in their branding. 

It can help create a more cohesive look on your profile and allow your audience to easily navigate through your highlights.

For example, if your brand colors are blue and white, you can create a highlight titled “Blue” and add all the posts that feature blue color. 

You can also have another highlight titled “White” and add all the posts that feature white color. This way, your audience can easily find the posts that match their interest.

25. Best of…

The idea behind the “Best of” Instagram highlight is to showcase the best of a particular category or time period. 

You can get creative with it and have multiple “Best of” highlights. For example, you can have a “Best of the Month” highlight or a “Best of the Year” highlight. You can also have a “Best of Sales” or “Best of Products” highlight. 

The goal is to curate your best content and showcase it in a visually appealing way for your followers to easily access and view.


@iquitsugar: “Best of IQS”

@theouai: “BUZZ”

@tripadvisor: “Travelers’ Choice Best of the Best”

26. Behind the Scenes (BTS)

The “Behind the Scenes” (BTS) Highlight is a great way to give your audience a glimpse into your creative process, your team’s day-to-day, or the making of a product.

 These highlights can create a sense of exclusivity and make your followers feel like they’re getting an inside look at your brand. 

Whether you’re a fashion designer or a baker, showcasing the behind-the-scenes of your business can help you connect with your followers on a more personal level and build a loyal community.


@madebymary: “BTS”

@thefoodjoy: “BTS”

@sugarandcloth: “BTS”

@j.crew: “Behind the Design”

@glossier: “BTS”

27. One Highlight = One product

Creating a highlight dedicated to one specific product can be a great way to showcase its features, uses, and customer reviews. 

It allows potential customers to have a more in-depth look at the product and make an informed decision before purchasing. This type of highlight can also be used to promote a new product launch or a special offer.


@Glossier: “Boy Brow” highlight, showcasing different shades, how to use it, and customer reviews.

@Nike: “Air Max 2090” highlight, showcasing different colorways, its design and features.

@Sephora: “Huda Beauty New Nude Palette” highlight, showcasing the shades, tutorials on how to create different looks with the palette, and customer reviews.

28. In Store

Highlighting products that are available in-store can attract potential customers and give them a glimpse of what to expect when they visit your physical store. 

Share new products, exclusive offers, or promotions to generate excitement among your followers. Additionally, In-Store Highlights can serve as a great way to keep your customers updated with what’s happening in your physical store.


@anthropologie: “In Store”

29. Blog

One great way to use Instagram highlights for business is to showcase your blog. You can create a dedicated highlight that showcases your latest blog posts, or a highlight that features your most popular blog content.

 This is a great way to drive traffic to your website and increase engagement with your audience. Plus, it allows your followers to easily access your content without having to navigate away from Instagram.


@cupcakesandcashmere: “Blog Posts”

@thepioneerwoman: “Blog Highlights”

30. Share your other social media channels

Creating an Insta Story Highlight dedicated to your other social media channels is a great way to cross-promote your content and expand your reach. 

You can use this Highlight to share links to your website, YouTube channel, Twitter account, or any other social media platform where you’re active.

Here are some examples of how you can use this Highlight:

@thecut: “Read our latest articles on the website!”

@kyliecosmetics: “Watch our tutorials on YouTube!”

@barackobama: “Follow me on Twitter for updates!”

woman looking in the mirror

Now It’s your turn 

In conclusion, Instagram Story Highlights are a fantastic way to showcase your brand’s personality, products, and services to your followers. By using the ideas we’ve discussed, you can create a cohesive and engaging story that captures your audience’s attention.

Here are some final tips to make the most of your Instagram Story Highlights:

  • Keep your branding consistent across all Highlights.
  • Use high-quality images and videos.
  • Update your Highlights regularly to keep your audience engaged.

By following these tips and using the ideas we’ve shared, you can create an engaging and successful Instagram Story Highlights strategy that will help you stand out in a crowded market. So start brainstorming your next Highlight idea and watch your engagement soar!

Ready to turbocharge your Instagram engagement and skyrocket your profile’s popularity? FollowTurbo is here to help you stand out in the crowded Instagram sphere. We offer authentic Instagram comments to boost your profile engagement So why wait? Choose a package that suits your needs.

Victoria Martins
Escrito Por
Victoria Martins
Social media and content creator specializing in Instagram growth and engagement strategies. With more than 7 years of experience and proven knowledge, I help brands and influencers to stand out on the platform, I am also a journalist by training and official writer on the Follow Turbo blog.